KAJA is bite-sized beauty packed with Korean innovation. From bouncy blush to cushiony lip color, we develop products that complement all skin tones—buildable, blendable formulas that flex to fit your shade and work to enhance (not cover up) what you’ve got.
ROLE: Branding & Identity, Campaign Art Direction, Video Art Direction, Logo Design, Packaging Design, Retail Design
Video Campaign
Press play: experience KAJA. See more videos HERE.
Twist, Pop, Push Show your cheeks some love with this cushion blush that delivers a crush-worthy flush.
This weightless water primer is silky-soft, moisturizing, and preps skin with as little as one drop.
A concealer that melts into skin? Yes, please. Filter out the look of blemishes, dark circles, and more-without caking or creasing-for a natural-looking fini...
Highly-pigmented lip stains with a comfy, cushion finish. Water capture technology helps retain moisture for matte color that actually feels comfortable all day.
These curated trios come packaged in a bite-size bento compact. Each shadow features a different prismatic shade with Glitter Arrangement Technology for uniform shimmer in every swipe. Perfect for life on-the-go, they'll take you from here to there (day or night). For best use, apply these shades with your fingers.
Innovative & dreamy, this powder-gel feels like a cream and finishes like a powder. This blush can be worn on bare skin or over makeup for a vibrant flush. P...