Kaja Beauty is the next generation of color. We make everything from cushiony lip colors to bouncy blush, unlike anything you've ever felt before. It's bite-sized beauty packed with Korean Innovation that once you experience, you'll want to share.
KAJA is bite-sized beauty packed with Korean innovation. From bouncy blush
to cushiony lip color, we develop products that complement all skin tones—buildable, blendable formulas that flex to fit your shade and work to enhance (not cover up) what you’ve got. Exclusively at Sephora.
ROLE: Branding & Identity, Campaign Art Direction, Video Art Direction,
Logo Design, Packaging Design, Retail Design
Concept
At KAJA, we design from the idea that our products are a truly interactive, sensorial experience. Consumers can touch the playful packaging, feel the unique textures on their fingertips, and see the transformation upon application.
Photography
We create fun, youthful looks that appeal to the Gen-Z pursuit of self-expression.
CREDITS:
Creative Director: Jeanne Kim
Photography: Nima Salimi
Retoucher: Jackie Estay
Senior Copywriter: Meryl Fulinara
Associate Art Director: Amanda Pike
Senior Designer: Carlos Yanguas
Packaging
For a tactile appeal, our packaging uses vivid colors, unique finishes, and rich textures to create a sense of movement and vitality.
Video Campaign
Press play: experience KAJA. See more videos HERE.
Twist, Pop, Push Show your cheeks some love with this cushion blush that delivers a crush-worthy flush.
This weightless water primer is silky-soft, moisturizing, and preps skin with as little as one drop.
A concealer that melts into skin? Yes, please. Filter out the look of blemishes, dark circles, and more-without caking or creasing-for a natural-looking fini...
Highly-pigmented lip stains with a comfy, cushion finish. Water capture technology helps retain moisture for matte color that actually feels comfortable all day.
These curated trios come packaged in a bite-size bento compact. Each shadow features a different prismatic shade with Glitter Arrangement Technology for uniform shimmer in every swipe. Perfect for life on-the-go, they'll take you from here to there (day or night). For best use, apply these shades with your fingers.
Innovative & dreamy, this powder-gel feels like a cream and finishes like a powder. This blush can be worn on bare skin or over makeup for a vibrant flush. P...