I Dew Care’s vitamin collection brings the brand’s #Skintertainment spirit to life through bright color, juicy textures, and playful product storytelling. Inspired by vitamin-rich formulas and feel-good skincare rituals, the project makes efficacy feel cheerful, sensory, and fun.

The work spans branding, packaging, campaign art direction, video, and retail design, creating a cohesive world of citrus hues, glossy smears, macro textures, and playful motion that feels fresh, approachable, and distinctly I Dew Care.

ROLE: Branding & Identity, Campaign Art Direction, Video Art Direction, Logo Design, Packaging Design, Retail Design