Native Surf Club is a sun-soaked limited-edition collection inspired by surf culture, warm coastal escapes, and the sensory feeling of a beach day. The project brings a nostalgic yet elevated take to Native’s personal care lineup through relaxed typography, wave-inspired graphics, golden-hour color palettes, and scent stories rooted in sand, saltwater, tropical fruit, and sun-warmed skin.

Spanning packaging design, campaign art direction, and retail storytelling, the collection translates the carefree energy of surf travel into a cohesive product world. Each scent has its own distinct atmosphere, while the system remains connected through expressive packaging, tactile beach-inspired sets, and lifestyle imagery that feels fresh, clean, and transportive.

ROLE: Branding & Identity, Campaign Art Direction, Packaging Design, Retail Design