Sephora Collection was a year-long 360 rebrand for Sephora’s private label, spanning identity, campaign art direction, retail, and digital design. Built around the idea of beauty made uncomplicated, the project refreshed the brand through redesigned logos, custom script typography, bold product photography, in-store graphics, and online experiences.

The visual system paired Sephora’s iconic black-and-white world with expressive color, tactile makeup textures, and confident campaign messaging, creating a cohesive brand experience that felt modern, approachable, and unmistakably Sephora.

ROLE: Branding & Identity, Campaign Art Direction, Retail Design, Web Design