Boba Cafe is a limited-edition collection inspired by the playful flavors and visual culture of boba tea. The project translates the joy and personalization of boba drinks into a vibrant product experience through scent storytelling, color, and graphic expression. Spanning packaging, campaign visuals, and retail assets, the collection brings together multiple scent concepts—including Strawberry Matcha, Brown Sugar Boba, Coconut Ube, and Berry Blossom Tea—designed to create a cohesive launch moment while giving each product its own distinct personality.

ROLE: Branding & Identity, Campaign Art Direction, Packaging Design, Retail Design