PLAY! by Sephora was a monthly beauty subscription program built around discovery, education, and the excitement of trying something new. Through editorial art direction, playful typography, and clean product-focused layouts, the project transformed deluxe samples into a curated beauty experience.

The system paired Sephora’s iconic black-and-white visual language with expressive headlines, product flat lays, swatches, and guided tips, creating a monthly experience that felt part sample box, part beauty magazine, and part invitation to explore more in store.

 ROLE: Editorial Art Direction, Typography & Layout