Native’s hair care line extends the brand’s approachable, ingredient-focused philosophy into everyday hair routines. This work explores how the Native brand translates into a new product category through packaging, retail displays, and campaign assets designed to communicate both product performance and scent-driven storytelling. The designs balance clarity and shelf impact while maintaining Native’s playful, recognizable visual identity across shampoo, conditioner, and supporting launch materials.

ROLE: Branding & Identity, Campaign Art Direction, Packaging Design, Retail Design