Kaja Beauty is a playful K-beauty brand rooted in bite-sized innovation, expressive color, and makeup that enhances rather than covers. The project shaped a full brand world across identity, packaging, retail, campaign art direction, and video.

Through bold graphics, tactile product storytelling, bright color, and modular packaging, the system brings energy and clarity to a lineup of bouncy blushes, cushiony lip colors, and buildable formulas designed to feel fun, approachable, and easy to use.

ROLE: Branding & Identity, Campaign Art Direction, Video Art Direction, Logo Design, Packaging Design, Retail Design