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Native Freshly Picked

Kaley Rider design portfolio San Francisco

 
 
 

Native Freshly Picked is a limited-edition collection inspired by farmers markets, summer picnics, and the sensory joy of ripe, in-season fruit. Through berry-toned typography, gingham textures, produce baskets, and fresh-picked scent storytelling, the project brings a bright, nostalgic energy to Native’s personal care lineup.

The collection spans packaging, campaign art direction, and retail storytelling, creating a cohesive product world that feels juicy, cheerful, tactile, and unmistakably seasonal.

ROLE: Branding & Identity, Campaign Art Direction, Packaging Design, Retail Design